I was reading the other day about a PR problem that internet giant Yahoo is now facing regarding their mail service. It began around November 25th of this year when Yahoo Mail clients began experiencing many problems with their emails, which included not being able to sign into their accounts, not being able to receive and not send emails. It seems that the problems stemmed from an earlier redesigning of their email server, which also caused the vexation of many users.
What I don’t get is why there hasn’t been any communication of apology, an explanations of what went wrong or how long until they are able to fix it. The article also states that the Sr. VP of Communications Products, Jeff Bonforte, said that Yahoo would have to “kick users hard” in a private part before they began switching over to other email providers. To me this is a direct insult towards their clients and if I was a Yahoo Mail user I would very seriously consider switching to another platform.
It doesn’t help that an internal email was leaked stating that only 25% of their staff actually used Yahoo Mail! To me this shows a disconnect between employees of Yahoo and the company itself. Maybe staff aren’t too proud of being a part of Yahoo and to me this is a problem.
Another issue I have with this whole debacle after reading about it in the article is that the only communication between Yahoo and its clients was a Tweet three weeks after they were experiencing email malfunctions. It looks like it’s time to call in some PR pros to help out Yahoo because it seems that their clients are beginning to say “Ya… No” to Yahoo.
You can check out the rest of the article here – http://www.prnewsonline.com/water-cooler/2013/12/12/the-only-thing-worse-than-yahoos-latest-email-problems-is-its-pr-response/